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Privacy Policy

At UK Coach Hire, operated by BusRoute (“we,” “us,” “our,” or “UK Coach Hire”), we are dedicated to safeguarding and upholding your privacy. This privacy policy, along with our terms and conditions and any other referenced documents, explains how we process any personal data collected from you or that you provide to us. Please read this carefully to understand our practices and views on your personal data and how it is managed. By visiting the UK Coach Hire website or using our app, you agree to the practices described in this policy.

For purposes of the General Data Protection Regulation (GDPR), BusRoute Ltd is the data controller, registered in England and Wales under company number 14331259, with its registered office at 167-169 Great Portland Street, Fifth Floor, London, England, W1W 5PF.

Information we collect from you

We will collect and process the following data about you:

  • The information you provide us. This encompasses information you provide by completing forms on our website or app or through communication with us via phone, email, or other methods. It includes details you offer when searching for a product or service, engaging in social media features on our sites, entering a competition, promotion, or survey, and reporting any issues with our sites. The information you may share includes your name, address, email, phone number, financial and credit card details, personal description, photographs, and content from your social media accounts.
  • The data we gather about you. For each visit to our sites, we automatically collect the following information:
    • Technical details, such as the Internet Protocol (IP) address connecting your computer or mobile device to the internet, and your login credentials.
    • Details of your visit, such as complete URLs, the clickstream to, through, and from our site (including date and time), partners viewed or searched, download errors, and any phone number used to contact our customer service.
    • Your location is important, whether you’re a registered trade professional or a valued customer.
  • Information obtained from external sources. We gather information about you when you use any of our other websites or services. If we plan to share or combine this data internally with information collected on this site or app, we will inform you at the time of collection. We will also clarify the purpose of sharing and combining your data. We closely collaborate with third parties, such as business partners, technical, payment, and delivery subcontractors, advertising networks, analytics providers, search information providers, and credit reference agencies. You will be notified when we receive information about you from these sources, along with the intended use of that information.

Intended Uses of Your Personal Data

Below, we present a table outlining how we intend to use your personal data and the legal basis for each use. Where relevant, we also clarify our legitimate interests. It’s important to note that we might process your personal data under multiple legal grounds, depending on the specific purpose of its use.

Purpose/ActivityType of dataLegal grounds for processing, including the basis of legitimate interest
To register you as a new customer or trade professional(a) Identity(b) ContactExecution of a contract with you
To efficiently manage and fulfil your order, including delivery:(a) Manage payments, fees and charges(b) Collect and recover money owed to us(a) Identity(b) Contact(c) Financial(d) Transaction(e) Marketing and Communications(a) Performance of a contract with you(b) Essential for our legitimate interests in recovering debts owed to us.
To oversee our relationship with you, which encompasses:(a) Notifying you about changes to our terms or privacy policy(b) Asking you to leave a review or take a survey.(a) Identity(b) Contact(c) Profile(d) Marketing and Communications(a) Performance of a contract with you(b) Necessary to comply with a legal obligation(c) Essential for our legitimate interests: maintaining updated records and analysing customer and trade behaviour.
To allow you to participate in a prize draw, enter a competition, or complete a survey(a) Identity(b) Contact(c) Profile(d) Usage(e) Marketing and Communications(a) Performance of a contract with you(b) Essential for our legitimate interests, enabling us to analyse how customers and trade professionals utilise our products and services, fostering their development and supporting our business growth.
To administer and protect our business and our sites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity(b) Contact(c) Technical(a)Necessary for our legitimate interests, including business operations, administration and IT services, network security, fraud prevention, and during business reorganisation or group restructuring efforts.(b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you(a) Identity(b) Contact(c) Profile(d) Usage(e) Marketing and Communications(f) TechnicalNecessary for our legitimate interests (to study how customers and trade professionals use our products/services, to develop them, to grow our business and to inform our marketing strategy)
Utilize data analytics to enhance our website, products, services, marketing efforts, and customer relationships and experiences.(a) Technical(b) UsageNecessary for our legitimate interests (to define types of customers and trade professionals for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity(b) Contact(c) Technical(d) Usage(e) ProfileEssential for our legitimate interests (to enhance our products/services and expand our business)

Change of purpose

We will use your personal data solely for the purposes for which it was collected unless we determine that there is a legitimate need to use it for another reason that aligns with the original purpose. If you would like an explanation of how the new purpose is compatible with the original one, please contact us.

Should we need to use your personal data for a different purpose, we will inform you and clarify the legal basis that permits this action. Please be aware that we may process your personal data without your knowledge or consent, in accordance with the aforementioned rules, when required or allowed by law.

Cookies

Our website employs cookies to differentiate you from other visitors, enhancing your browsing experience while enabling us to improve our site.

Uses made of the information

We use information held about you in the following ways:

  • Information you provide us: We will use this data to:
    • To fulfil our obligations under any contracts between us and provide you with the information, products, and services you request.
    • To inform you about additional goods and services we offer that are similar to those you have previously purchased or inquired about.
    • To provide you, or allow selected third parties to provide you, with information on goods or services that may interest you, we follow these guidelines: For existing customers or trade professionals, we will contact you electronically (via email or SMS) only with updates on goods and services similar to those from previous sales or sale negotiations. For new customers or trade professionals, if we allow selected third parties to use your data, they (or we) will reach out electronically only with your consent. Should you prefer us not to use your data this way or not to share your details with third parties for marketing purposes, please indicate your preference by ticking the appropriate box on the form where we collect your data.
    • To inform you of updates to our service.
    • To present our site content in the most effective way for you and your computer.
  • Information We Collect About You: We will utilise this information to:
    • To manage our sites and support internal operations, such as troubleshooting, data analysis, testing, research, and statistical and survey purposes;
    • To enhance our sites, ensuring content is delivered in the most effective way for both you and your computer;
    • To enable your participation in our service’s interactive features whenever you choose;
    • As part of our commitment to ensuring the safety and security of our sites,
    • To assess and comprehend the effectiveness of the advertisements we present to you and others and to provide you with relevant advertising;
    • To offer suggestions and recommendations to you and other site users about goods or services that might interest you or them.
  • Information from other sources will be combined with what you provide and what we collect about you. This integrated information will be used for the purposes outlined above, tailored to the types of information we receive.

Information Disclosure

You acknowledge our right to share your personal information with:

  • Selected third parties including:
    • Business partners, suppliers, and subcontractors involved in executing any contracts we establish with them or you;
    • Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others;
    • Analytics and search engine providers help us enhance and optimise our site.

We will disclose your personal information to third parties:

  • If we sell or purchase any business or assets, we will disclose your personal data to the prospective seller or buyer of those businesses or assets.
  • If BUSROUTE or nearly all of its assets, including its UK coach hire operations, are acquired by a third party, the personal data it holds about its customers and trade professionals will be among the assets transferred.
  • If we are under a duty to disclose or share your data to comply with any legal obligation, enforce or apply our terms of service and other agreements, or protect the rights, property, or safety of UK Coach Hire operated by the main company BUSROUTE, our customers and trade professionals, or others, we will do so. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.

Where we store your personal data

The information you provide is stored on our secure servers. Payment transactions are encrypted with SSL technology for added security. If you have selected a password to access specific parts of our site, it is your responsibility to keep it confidential. Please do not share your password with anyone.

Regrettably, transmitting information over the internet lacks complete security. While we strive to safeguard your personal data, we cannot assure its security during transmission to our sites; such transmissions are at your own risk. Upon receiving your information, we employ stringent procedures and security measures to prevent unauthorised access.

Data retention

We will retain your personal data only as long as needed to fulfil the purposes for which it was collected, including meeting any legal, accounting, or reporting obligations. To determine the appropriate retention period, we assess the amount, nature, and sensitivity of the data, the risk of unauthorised use or disclosure, the purposes for processing, and whether these purposes can be achieved through other means, as well as applicable legal requirements.

Your legal rights

In certain situations, you are entitled to rights concerning your personal data under data protection laws. To exercise any of these rights, please reach out to us.

Typically, no fee is required.

Accessing your personal data (or exercising any of your other rights) is free of charge. However, if your request is clearly unfounded, repetitive, or excessive, we may impose a reasonable fee. In such cases, we also reserve the right to decline your request.

What we may need from you

We may request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to anyone with no right to receive it. We may also contact you to ask you for further information about your request to speed up our response.

Time limit to respond

We strive to respond to all legitimate requests within one month. However, if your request is particularly complex or you’ve submitted multiple requests, it may take us a bit longer. In such cases, we will inform you and keep you updated.

Changes to our privacy policy

Future changes to our privacy policy will be posted on this page and, if necessary, communicated to you via email. We encourage you to revisit this page regularly to stay informed about any updates or modifications.

Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to info@busroute.co

You can complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the chance to address your concerns before you approach the ICO, so please contact us in the first instance.